“It was a Save the Seals letter-writing campaign in grade school and growing up during one of California’s worst droughts that first connected me to nature and the environment. Years later, after reading Crimes Against Nature, I decided to use my journalism degree and PR experience to advocate for environmental protections and climate solutions.”
I started All Things Green PR in 2006 to do what I call PR for the planet. Over the last 13 years, I have had the good fortune of representing non-profits, cleantech companies, and global PR agencies that were building their sustainability practices.
With more than 25 years of experience helping Fortune 500 companies, cleantech startups and local NGOs use strategic communications to achieve desired results, my specialties are media relations, public affairs and writing.
My professional passion is working with like-minded clients that are committed to protecting this incredibly beautiful and wondrous world. My mission is to tell stories that create a vision of the world we want to live in, inspire people to believe in its possibility and come together to make it happen.
Lori Sinsley is a multiple award-winning strategic communications and public affairs professional. With more than 25 years of experience designing programs and campaigns to achieve desired results. She is a recognized leader skilled at branding, business development, mentoring teams, generating quality media coverage, and positioning executives as thought leaders.
Ms. Sinsley is the founder and principal consultant of All Things Green PR, which provides Impact communications counsel and services to clients that are working to solve climate, energy and sustainability challenges.
She was previously Communications Director for Stem, Inc., where she managed the PR agency and supported the C-Suite to leverage thought leadership opportunities and get the company in The Wall Street Journal.
Previously, Ms. Sinsley appointed by Governor Jerry Brown to serve as the California Energy Commission’s first Deputy Executive Director of Strategic Planning and Media. She was instrumental in leading a team to use visual and multi-media storytelling and proactive media outreach to increase awareness of the agency’s role transforming California’s energy sector to meet aggressive climate goals.
Prior to that, she was the California Climate and Energy Communications Director at Environmental Defense Fund where she championed the economic and environmental benefits of California’s historic climate law, the Global Warming Solutions Act of 2006 (AB 32), and cap-and-trade program.
Ms. Sinsley has held positions of increasing responsibility at public relations agencies Fleishman Hillard and Weber Shandwick.
Ms. Sinsley is a member of California Women in Energy, the Public Relations Society of America, Toastmasters, Women in Cleantech and Sustainability, and Women in Consulting.
She holds a Bachelor’s degree in Journalism from San Jose State University and lives in San Francisco.
Lori Sinsley (right) with climate scientist Katharine Hayhoe