Case Study
Turntide Technologies — From Startup to Unicorn
The Challenge
Turntide had a truly transformative technology — a "smart motor system" that could dramatically cut energy waste in commercial buildings. But the technology was complex, the category was undefined, and investors and customers needed a reason to believe.
The Approach
By highlighting its ability to slash energy waste in buildings and developing a compelling USP with data-driven customer case studies, the narrative showed how the technology was being used to decarbonize the planet. It also validated that the company was achieving its mission: to make the world's most efficient, reliable and intelligent motor.
The Result
The communications strategy built the credibility and market visibility that helped attract $485M from investors including Breakthrough Energy Ventures, propelling Turntide to unicorn status and establishing it as a leader in the industrial decarbonization space.