Case Study
California's energy policy and planning agency lacked a cohesive communications strategy. It was playing defense and its credibility and influence were suffering as a result.
Led a 12-person team to build the first cohesive earned, digital, and social media strategy focused on positive storytelling and celebrating milestones including its 40th Anniversary. The approach centered on showcasing how Californians were benefitting from its work: investments that were creating jobs and driving economic growth. Standards that were growing clean energy, reducing pollution and improving their quality of life.
The team earned 200+ stories in outlets ranging from ABC News to Wired. It achieved a 25% increase in favorable coverage about California's climate and clean energy leadership aligned with the goals of the Governor's Office.