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Services
Whether you are a startup looking to navigate today's media landscape or developing a presentation to secure another round of funding, All Things Green PR can help you develop effective plans, channels and messages to reach and influence the people that matter most.
If you are a multinational in need of in creative ways to publicize your environmental business strategy and sustainability initiatives, we can develop customized and integrated programs that improve your reputation and bottom line.
Regardless of size, industry or business objectives, our services are designed to help establish and build awareness, increase demand for products and services, further relationships with influencers and stakeholders and establish thought leadership.
All Things Green PR provides strategic communications counsel that is based on having an understanding of what a client does, the market in which it operates and what it wants to accomplish. We then customize programs and undertake initiatives to help clients influence their markets and achieve their objectives.
Corporate Communications
Corporate communications are used to build a company's reputation with its stakeholders What business are you in? What is your mission and value proposition? What are your key messages and marketplace differentiators? What does your brand represent? We help develop corporate communications that effectively and consistently educate employees, shareholders, customers, partners, media, analysts, NGOs, public policy makers and others on the attributes of your company to support your business goals.
Messaging and Positioning
By dedicating resources to understanding and monitoring industry developments, we help clients succinctly state their value proposition and marketplace position. We audit employees, partners, shareholders, non-profits, the media and others to understand current perceptions and map those against the desired perception. The messages and positioning we develop will bridge the gap between current and desired perception—and always be credible and defensible.
Media Relations
Effective media relations include relationships, compelling stories, unique perspectives and credibility. By understanding what matters most to reporters, we provide clients with a checklist of must-have messages and proof points. Starting with developing a media relations strategy, we develop and execute tactics that leverage press releases, creative pitches, media training, desk-side interviews, editorial calendars, bylined articles, opinion-editorials and editorial board meetings to help you reach the media that matter, which results in quality coverage that can drive your business forward.
Thought Leadership
If you need help converting subject matter expertise into a thought leadership platform or identifying how to participate in key industry discussions, we can help by conducting audits and developing creative ways to demonstrate and communicate thought leadership on the issues you care about. Through briefings that educate analysts and media, speaking opportunities that increase executive visibility, opinion editorials and bylined articles, we help clients create and tell their story to key influencers. By having unique and credible perspectives, our clients earn a place at the table and are called upon as industry experts.
Marketing Communications
From developing content on your website, to marketing collateral to newsletters and sales and investor presentations, we write copy that matters. As a best practice, we create content built using your corporate communications and tailor it to your stakeholders.
Speakers Bureau
Having comprehensive executive visibility programs are a key component of public relations. Once we understand a client's communications strategy and goals, we develop speakers’ bureau programs that ensure a measurable return on investment. Knowing which events are the most influential and generate the most buzz and news coverage is step one. Step two is writing intelligent and compelling submissions to ensure clients get invited to speak. Step three is publicizing participation and inviting key customers, partners and industry influencers to attend. Once placement is secured, we provide intelligence on the audience and other speakers. We can provide speaking points, develop presentations and coach executives to ensure they are prepared to deliver a quality performance.
Analyst Relations
Industry analysts provide market-wide perspectives and data that define markets, identify market opportunities and help influence purchasing and partnering decisions. It is critical to regularly engage these influencers. We develop programs that help clients gain competitive intelligence, educate analysts who can serve as media references and provide strategic feedback on operations and opportunities. We deliver comprehensive analyses of research reports as a way to ensure analysts understand and accurately report on your business.
Market Research
Industry audits are critical to understanding how companies and their competitors are perceived. Understanding that corporate and product perceptions affect the success of any company, we provide intelligence that uncovers strengths, weaknesses, opportunities and threats. Whenever possible, we conduct the same analysis of competitors. We audit media coverage, analyst reports, Wall Street perspectives and speak with key influencers to understand markets. We then develop competitive reports and use findings to develop media campaigns that shape debates and de-position competitors.
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