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About Us
Public relations has unparalleled power to educate. Used for public affairs purposes, it is also a change agent.
All Things Green PR was founded in San Francisco in the summer of 2006 to publicize the state of the planet and promote the individuals, companies, NGOs and municipalities that are playing critical roles in increasing environmental stewardship.
All Things Green PR was founded in 2006 by Lori Sinsley, an award-winning communications professional who has worked with non-profits, startups, global public relations agencies and Fortune 500 companies.
A former print journalist and lifelong environmentalist, Ms. Sinsley has a green portfolio that includes:
PR & Marketing Communications
Developing corporate communications and marketing materials for Fat Spaniel Technologies, the leading provider of critical data infrastructure and services for the renewable energy industry
Helping publicize and market a Sustainable Silicon Valley event and the release of its 2006 emissions reductions report
Writing a public service announcement for Renewable Energy Long Island to promote an off-shore wind farm, which was recorded by Alec Baldwin
Writing and editing newsletter articles and online copy for the NYC League of Conservation Voters focused on air quality and renewable energy initiatives
Writing Letters-to-the-Editor samples for Environmental Defense members in support of restoring Hetch Hetchy Valley
Public Affairs & Government Relations
Working on a public affairs campaign to win support for and mitigate opposition to California’s Zero Emissions Vehicle mandate for Southern California Edison related to subsidizing a recharging infrastructure
Throughout her 15-year career, Ms. Sinsley has developed key messages, positioning and strategic corporate and marketing communications campaigns for publicly traded companies such as PG&E, SBC, UPS, Starbucks, Charles Schwab and VeriSign, privately held companies, and organizations such as the California Business Roundtable and Business for Social Responsibility.
Her strategic approach to media relations has helped her generate quality client coverage in outlets including BusinessWeek, Forbes, Fortune, MSNBC, Red Herring, The New York Times, USA Today and The Wall Street Journal.
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